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 http://www.i-help.kr

검색엔진 최적화 도구로는 구글애널리틱스만 이용해 왔었는데 마케팅 그레이더(https://marketing.grader.com)를 알게 되어 소개드립니다. 

다른 최적화 tool들은 미끼상품처럼 약간의 조언을 하고 자사 software를 판매하기 위해 급급한데, 마케팅 그레이더(https://marketing.grader.com)는 최적화의 항목들을 check list로 만들고 그것이 왜 중요하며, 그것을 해결하는 방법은 무엇인지 체계적으로 제시한다는 점이 무척 인상깊습니다. 내용이 방대하여 부담스러우나 1개씩 해결한다는 마음으로 따라가면 상당한 성과를 만들어내는 것이 가능할 것 같습니다.

가. https://marketing.grader.com/sthash.UXrxKPjI.dpuf에서

한번 가입하시면 이 메일(kim*******@naver.com)로 훌륭한 조언들을 보내 줍니다. 방문하면 아래와 같은 최적화 관련 문서들을 download 받을 수 있습니다. 영어로 작성되었다는 것이 우리를 괴롭히지만 열매를 얻기 위해서는 땀이 필요하지요

- Guide-How to Optimize Your Marketing Channels.pdf

- Checklist-How to Optimize Your Marketing Channels.pdf

- Introductory-Guide-on-how-to-use-Landing-Pages-for-Business.pdf

- an_introduction_to_lead_nurturing.pdf


나. 회원가입하면 https://marketing.grader.com/report/www.i-help.kr과 같은 URL이 제공되어지고 report가 보여집니다. 


제 마케팅 점수는 100 점 만점에 65 점입니다. 모바일에서 감점을 고려하면 75점은 될듯하니까, 일단 만족합니다.

우측 최상단의 [Update Now] 하면 실행한 것이 반영되며 점수가 올라가서 최적화가 잘 되었는지 확인하는 기쁨이 있습니다.  

1) Overall(개요)

2) Blogging

    (1)

(가) Link to your blog from your home page. Why is this important? 65% of daily internet users read a blog. It could be YOUR blog if you make it easy for them to find it. What are we looking for? Marketing Grader checks to see if there is a link on your homepage that matches the link it has for your blog. These must be exact matches. Learn how to fix this. Your top navigation is a great place to link to your blog. But you can get some homepage design inspiration here. .

① 65 %의 인터넷 이용자가 쇼핑몰/홈페이지보다는 블로그를 더 친숙하게 느낀다고 하여 저는 쇼핑몰에 넣기는 하였으나 배치할 때가 없어 맨 하단에 배치하였고 cross link되어 링크빌딩 된다는 점에 위안을 삼았는데 소셜미디어와 SEO의 2개항목에서 점수를 얻으며 50 점에서 58점으로 상승하였습니다.


    (2)

(가) Add social sharing buttons to your blog. Why is this important? i These handy little buttons make it super simple for your readers to share your content on their social networks. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. What are we looking for? Marketing Grader looks at the most recent post on your blog (found via your RSS) and look for links to Twitter, Facebook, LinkedIn, and so on. Learn how to fix this. Learn how to install social sharing buttons on your blog here.

(나) 소셜과 sharing 하는 버튼을 넣으면 그렇지 않을때보다 49%가 상승한다고 합니다.


    (3)

(가) Add social subscription options to your blog. Why is this important? Make it easy for people to stay in touch with your company however it is easiest for them. What are we looking for? Marketing Grader looks for links to Twitter, Facebook, LinkedIn, and Google+ on your blog home page. Learn how to fix this. Learn how to install social subscription buttons on your blog here.


    (4)

(가) Add an email subscription option to your blog. Why is this important? What are we looking for? Marketing Grader reviews your blog, looking for a submission form that includes the word "email." Learn how to fix this. See 20 simple ways to get more blog subscribers here.

3) Social Media


(1)

(가) Set up a Twitter account. @kimsangheu Why is this important? Companies with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer. What are we looking for? Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage. Learn how to fix this. Learn how to set up a Twitter profile, and all the best practices you need to get started, by downloading this guide.


(2)

(가) Set up a Facebook business page. www.facebook.com/No1.OA Why is this important? The average company saw a 185% increase in traffic after crossing 1,000 Facebook likes. What are we looking for? Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage. Learn how to fix this. Learn how to create a Facebook fan page and get people to "like" your page by downloading this guide.


(3)

(가) Link to your social media accounts from your home page. Why is this important? US Internet users spend 3X more time on blogs and social networks than on email. Make it easy for people to follow you however they want by letting them know where you can be found right up front. What are we looking for? Marketing Grader reviews your homepage and looks for links to Twitter, Facebook, LinkedIn or Google+ on your homepage. Learn how to fix this. Learn how to add social media buttons to your homepage here.


4) SEO


(1)

(가) Add alt tags to your images. Why is this important? 70% of the links search users click on are organic - not paid. Using keyword-rich alt text can help you rank higher so that you can capture some of that delicious organic traffic for yourself. What are we looking for? Marketing Grader reviews the HTML of your homepage looking for each image. When it finds an image, it checks to see if the image has alt text. Learn how to fix this. Don't know what ALT text is? No problem. Learn everything you need to know about optimizing your images for search here.


(2)

(가) Use page titles without your company name. Why is this important? Because 60% of all organic clicks go to the top three organic search results, you need to do everything you can to nail one of those top spots. Optimize your page titles and use compelling meta data to get off on the right foot. What are we looking for? Marketing Grader looks at a sample of pages from your website and checks how many of them start with your company name. The tool assumes that your company name is what's between the www. and the .com of your url. Ideally no pages use the company name in the title. Learn how to fix this. Plan out your website's page titles and other SEO elements using this handy SEO template.


(3)

(가) Use unique page descriptions.(유니트한(하나밖에 없는) 페이지 메타 디스크립션을 이용하라) Why is this important? 75% of users never go further than the first page of search results. You've got to do what you can to stand out in the pack of results, and compelling page descriptions is a good place to start. What are we looking for? Marketing Grader looks at a sample of pages from your website and checks how many of the page descriptions are unique. Learn how to fix this. Plan out your website's meta descriptions and other SEO elements using this handy SEO template.

① 사용자의 75는 첫 1page만 보고 더 이상 가지 않는다.

② 키워드 검색 노출 욕심이 나서, 제가 초반에 50개 정도의 게시글에 동일한 키워드로 메타 디스크립션을 만들었더니 이런 조언을 하내요. 이 글들 모두 따로 찾아서 수정하는데 시간이 너무 소요되므로 pass

5) Lead Generation  여기서는 자사의 tool을 소개하는 약간의 상업성이 있으나 이정도는 훌륭한 조언과 조언이 담긴 화일들에 비할 것이 아니므로 pass합니다. 유입을 전환으로 이어주기 위해서는 랜딩페이지 당연히 중요하고 SEO가 잘 실행되고 있는 추적해야하므로 지당하신 말씀이시고 추적/분석하면 구글애널리틱스로 대체가 가능합니다. 

(1) Checklist 1/3 Create landing pages with forms to generate leads. Why is this important? Businesses with more than 40 landing pages get 12X more leads than those with only a few landing pages. What are we looking for? Marketing Grader looks at a sample of pages from your website and determines if any of them include a conversion form. Learn how to fix this. Download How to Use Landing Pages for Business to learn how to create a landing page with a form, plus all the best practices you'll need to generate as many leads as possible. Set up marketing automation to make your life easier. Why is this important? Automation can be an effective tool when used to engage potential customers on their terms. What are we looking for? Marketing Grader reviews your homepage looking for marketing automation tools. Learn how to fix this. Download the free ebook An Introduction to Lead Nurturing to learn how to set up marketing automation campaigns that will automatically drive leads further along your buying cycle. Set up analytics to measure your marketing efforts. Why is this important? You can't be sure you're improving something if you're not measuring it. Set up marketing analytics on your website so you can track your improvements over time. What are we looking for? Marketing Grader reviews your homepage looking for the javascript of the major analytics tools. Learn how to fix this. The HubSpot software has all the analytics tools you'll need to track your website traffic and marketing campaigns. Start a free trial and install the javascript tracking code to start getting analytics for your site right away.

6) Mobile : 제가 등록했던 쇼핑몰은 모바일용이 아니여서 점수가 0점입니다.

Use @media queries or a mobile stylesheet.
    Why is this important?
    You need a mobile CSS if you want people to access your site on their smartphones. And since 43% of all phones are smartphones, and 87% of them use it to access the internet, it probably makes sense to get this in place sooner rather than later.
    What are we looking for?
    Marketing Grader reviews your homepage looking for the presence of mobile css or a redirect to a mobile website.
    Learn how to fix this.
    Download the free Mobile Marketing Kit to get up to speed on mobile basics and best practices.
    Add a meta viewport tag.
    Why is this important?
    The meta viewport tag tells a mobile device how to orient a page when it's loaded. It also determines if a page can be scaled larger or smaller and if it should rotate as the user rotates their mobile device.
    What are we looking for?
    Marketing Grader looks for the presence of on your homepage.
    Learn how to fix this.
    Download the free Mobile Marketing Kit to get up to speed on mobile basics and best practices.


아카데미(http://academy.hubspot.com/)에 가시면 자료들을 받아보실 수 있습니다. 이것을 번역만해도 SEO(검색엔진최적화)에 고수가 될 수 있을 듯 합니다.




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